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HELLO.
I'M THOMAS.

I’m a curious, strategic design leader who pushes boundaries, elevates craft, and builds strong teams.

Sketch of Thomas W Carroll Today
IMPACT AND SCALE
I build and evolve inclusive, empowered design cultures that drive impact.
My four guiding principles enable delivering the important things, even when they seem impossible.
PROVOKE WHAT'S POSSIBLE
1

Balance the customer benefits and business outcomes.

2

Unlock the value of partners and leverage their influence.

3

Clearly define the problem and success, never fearing failure.

STORY-TELL FOR IMPACT
1

Compelling narratives persuade more effectively than logic alone.

2

Align narratives with audience to achieve desired outcomes.

3

Leverage the hero’s journey to engage and reinforce takeaways.

MAKE THINGS REAL
1

Define now, soon, and later to ensure predictability and impact.

2

Use frameworks, benefits, and principles to drive alignment.

3

Execute rapid experiments to accelerate learning and progress.

CULTIVATE CULTURE
1

Align to what drives them—fears, ambitions, and intrinsic motivations.

2

Build on strengths, mitigate weaknesses—curiosity and exploration fuel growth.

3

Foster a culture of safety, feedback, and celebration to push boundaries.

DURABLE RESULTS

For the past 15+ years, I’ve collaborated with exceptional partners worldwide, delivering transformative solutions, driving business success, and elevating culture and craft.

1

Scaling Design to Drive Innovation

I build and scale high-performing design teams that don’t just execute—they transform. At PayPal and Intuit, I grew teams from 8 to 60+ and 3 to 46, embedding human-centric design and unlocking breakthrough innovation.
2

Visionary Leadership and Strategic Execution

I connect design, product, and engineering to turn bold ideas into business-driving realities. From launching PayPal’s Commerce Platform (+34% conversion) to redefining partner experiences, I ensure design is a force multiplier.
3

AI, Data, and Personalization at Scale

I lead AI-driven solutions that don’t just enhance experiences—they generate impact. At PayPal, I spearheaded an AI-powered recommendations engine, adding $53M+ in revenue, boosting account creation by 74%, and driving 33% more activations.
4

Human, Inclusive Design That Delivers

Great design is more than aesthetics—it’s about empowering people. From rebranding PayPal’s Insights Dashboard (+70% MAUs) to optimizing progress indicators (+30% engagement), I deliver experiences that drive connection and action.
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