Every project starts with curiosity. The right questions reveal what’s really holding a business back and what might move it forward. I work to balance creative ambition with pragmatic execution, finding the tension between vision and viability and using it to unlock new forms of value.

Design is how we build, but story is how we align. I use narrative to connect ideas, data, and people so teams can see the same problem and the same opportunity in a new light. The best stories help organizations move with confidence because they make the future feel familiar.

Ideas only matter when they’re tangible. I focus on creating momentum through clear frameworks, early prototypes, and small proofs that build belief. Progress comes from iteration, defining what we can do now, what comes next, and how we’ll measure what matters along the way.

Healthy teams make strong products. I build environments where people feel supported, challenged, and inspired to grow. It’s about creating space for curiosity and accountability, celebrating progress, and shaping a shared sense of purpose that lasts beyond any single project.

Over the past 15 years, I’ve partnered with exceptional teams to turn bold ideas into measurable outcomes. At PayPal and Intuit, we scaled design from small groups to global organizations, shaped products used by millions, and delivered results that combined innovation, inclusion, and growth.